NCWD will lead the professional dance industry by providing value to a strong, diverse membership base and encouraging the membership to be responsive to current economic, demographic and participation realities.
NCWD will be accessible to all dance groups through membership and will embrace strategic partnership on a local, national and international level to increase visibility, relevance and impact.
NCWD will create value for members through strong core services of convening, advocacy and research that have a national focus and frequently evaluated.
NCWD will offer tangible benefits to the membership based on timely needs.
NCWD will be known as the national voice for professional country & western dance in South Africa within and across the industry, the media and among international dance service organizations.